European Lingerie Group (ELG) operations date back to October 2005 with the foundation of Lauma Fabrics, a leading manufacturer of fabrics, laces and narrow bands for lingerie industry in Europe. Operations of Lauma Fabrics as such date back to 1969 when the company Lauma was established. Lauma Fabrics also manufactures and distributes medical textiles under the brand name Lauma Medical.
In June 2017 the Group acquired Felina International AG. The company designs, manufactures and distributes premium lingerie under the brand names Felina and Conturelle. Felina’s history dates back to 1885, and its brands carry high brand awareness, being positioned in the upper mainstream product segment.
In June 2018 ELG acquired Dessus-Dessous S.A.S., the French leader in online sales of lingerie. The company specializes in online sales of luxury lingerie brands including Lise Charmel, Van De Velde, Simone Pérèle, Felina, Conturelle and others. Dessus-Dessous has been leading the French online lingerie market since 2000, offering a constantly up-to-date selection of over 150,000 articles from over 50 brands.
In January 2019 the Group acquired Yustyna OOO (later renamed to Senselle OOO), a lingerie ready garment producer in Belarus.