Since May 2017 the Group’s Management team is led by Peter Partma – a widely respected manager whose experience includes managing the iconic Tsum department store in Moscow (2008-2015) and overseeing the opening of the first IKEA store in Russia. Peter is responsible for the daily management of the Group with main focus on business development, sales and profitability. Peter has an executive MBA from Lund University.
Baiba Birzniece, previously a member of the Group’s Supervisory Board, as of April 2018 joined the Management team as Head of Strategy, M&A and Investor Relations. Baiba has extensive expertise and lead the vertical integration project of Lauma Fabrics, including the acquisition process of Felina International. Before joining ELG, she worked at KPMG Baltics, as well as gained experience working as a corporate development manager at Lattelecom and as senior advisor at Alta Capital Partners to become CFO of Silvano Fashion Group and CFO of Selena Oil & Gas Holding. Baiba holds a degree in Business administration from Vidzeme University and is ACCA certified.
Diana Suprunovica joined ELG in 2017 to manage the financial department of the Group. She started her career as an auditor with KPMG Latvia in 2000 participating in due diligence missions and working on IFRS and US GAAP statements. Later she worked as the Head of Accounting department with SPI Cyprus where she successfully managed the transition to SAP, implementing an in-house accounting flow that was previously outsourced. In 2006, she moved to Switzerland as Group Financial Controller at SPI Group SA where she managed a group of 41 multi-industry subsidiaries located in 13 countries.
Board of Directors
Indrek Rahumaa is one of the European Lingerie Group’s investors. Having a Master’s Degree in Finance together with the extensive industry knowledge and know-how he has helped the Group to develop and gain its current market positions. Previously Indrek Rahumaa was a founding member and a partner of Baltic Cresco Investment Group AS, a founding member of Tallinn Stock Exchange and served as the CFO for the Estonian national air carrier Estonian Air. He has also served as a member of the Listing Committee of the OMX Tallinn Stock Exchange and has served on the Boards of Mieszko and Silvano Fashion Group. Before he was the Chairman of the Board of Alta Capital Partners, a Baltic and CEE investment group.
Peter Partma is a widely respected manager whose experience includes managing the iconic Tsum department store in Moscow (2008-2015) and overseeing the opening of the first IKEA store in Russia. Peter is responsible for the daily management of the Group with main focus on business development, sales and profitability. Peter has an executive MBA from Lund University.
Dmitry Ditchkovsky has obtained broad knowledge and professional experience in the fashion industry (lingerie manufacturing and retailing) in CIS and Baltic countries. Previously Dmitry was a board member of Silvano Fashion Group during its formation and reverse take-over and a long time General Director of SP ZAO Milavitsa, the largest lingerie company in CIS, a core subsidiary of Silvano Fashion Group. Before that he established and ran the first private business school in Belarus, IPM Business School as a co-founder and a President. Dmitry has obtained a MA degree in Economics at Belarus State Economic University, PhD in Economics from the National Academy of Sciences and MBA from University of New Brunswick (Canada). He has attended numerous executive training and professional development courses in Europe and USA, as well as published more than 20 studies on economics and management topics.
Fredrik Synnerstad has years of extensive experience in finance as a business analyst, management consultant and as CEO. He served with McKinsey for several years before founding a number of companies active in the finance sector, including Actagon AB, a corporate finance advisor with business in more than 70 countries and Citadel AB, an investment company. As a founder, developer, investor and Board Member Fredrik‘s been involved with over 16 companies, the latest being active in the fields of digital healthcare, insurance, and real estate. Fredrik has a degree in finance and international business from Stockholm School of Economics and he has also studied law at Stockholm University.