Our vision is to become the leading player in a fast-moving, competitive and consolidated intimate apparel and lingerie industry in Europe and beyond.

Our mission is to be effective and innovative one-stop-shop for lingerie offering the very best for our customers in terms of quality, style and comfort.

Our values

  • Effectiveness
  • Innovation
  • Transparency

We have a clear strategy to grow through integration of new business segments and geographical expansion which will serve as a platform for further consolidation in the fragmented lingerie industry in Europe and beyond, gaining scale, further efficiencies and increasing our market presence.

Our Group’s extensive track record, strong market position, brand awareness and network in Central and Eastern Europe is a stable platform for further dynamic development, integration and innovations.