European Lingerie Group is pleased to announce the appointment of Mrs Baiba Birzniece as Head of Strategy, M&A and Investor Relations. This is a new management position within the Group, which reflects the Group’s ambition to become a leading player in vertically integrated fabrics and lingerie industry in Europe.

“The increasing internal integration of the Group and the further acquisitions necessary to supplement our business model present unique challenges which led to the creation of the position of Head of Strategy, M&A and Investor Relations,” explained Group CEO Mr. Peter Partma.

In her new capacity, Ms Birzniece, who oversaw the acquisition of Felina as a member of the Group’s Supervisory Board, will now join the Management team to help formulate and carry out the Group’s long-term vertically integrated strategy, and to work on further deals that contribute to it. She will also be responsible for structuring and managing the Group’s external financing arrangements, and investor relations.

Baiba Birzniece graduated from Vidzeme University with a degree in Business Administration, and has worked as an advisor for KPMG, a business development manager at Lattelecom and as a CFO of Silvano Fashion Group (public). She is a member of the Association of Chartered Certified Accountants (ACCA).