Starting April 2021 Mr. Neeme Jõgi joined European Lingerie Group (“ELG” or “the Group) as Chief Executive Officer (CEO). Mr. Jõgi is an experienced executive with a proven track record of leading and growing large scale manufacturing businesses over the last 25 years.

As the newest addition to European Lingerie Group (ELG) leadership, in his position as CEO Mr. Jõgi leads the Group Management Team and operations of the Group. As the Group CEO, Mr. Jõgi will be holding relevant appointments as a Board member in entities of ELG.

“My responsibilities will cover as well as goals will be set for the whole spectrum of the Group business, from opening new business directions to production development and efficiency, creating effective sales channels, and achieving better marketing results. Of course, the key to accomplishing all the above is the highly experienced and efficient ELG team,” commented the newly appointed CEO of the Group, Mr. Neeme Jõgi.

“I am delighted to welcome Mr. Neeme Jõgi to European Lingerie Group. I wish him all the success in driving the Group’s business growth and strengthening our international market position,” said Mr. Indrek Rahumaa, ELG’s main shareholder and member of the Board of Directors, who also held the position of Group CEO from October 2019 until April 2021.

Mr. Neeme Jõgi is an experienced business executive with a proven track record of leading and growing large scale manufacturing businesses in the Baltic region over the last 25 years. His experience comes mostly from the fast-moving consumer goods (FMCG) sector, having gathered remarkable know-how on company turnaround, new marketing architecture and results focused development.

Mr. Jõgi has a MA degree in Economics from Tallinn University of Technology and a EMBA degree in Strategic business planning from Estonian Business School. He is an Estonian national and speaks Estonian, Russian, English and Finnish.

This information is information that European Lingerie Group AB (publ) is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact person set out below, at 13:00 CET on 22 April 2021.

For more information, please contact:

Baiba Birzniece
Head of Strategy, M&A and IR
European Lingerie Group AB
+371 26094605
Baiba.birzniece@elg-corporate.com