European Lingerie Group (ELG) is a fully vertically integrated intimate apparel and lingerie group which produces lace and fabrics for largest lingerie brands under Lauma Fabrics brand name, medical textiles under Lauma Medical brand name, as well as designs, manufactures and distributes branded premium lingerie garments under Conturelle, Felina and Senselle brands. ELG also owns Dessus-Dessous, the largest online retailer of lingerie and swimwear in France.
ELG is headquartered in Sweden. The Group operates its own production facilities in Latvia, Hungary and Germany. ELG trades in 46 countries, its markets include Germany, Austria, France, Italy, Spain, Belgium, Netherlands, Finland, Denmark, Switzerland, Sweden, Norway, Slovakia, Slovenia, Portugal, Poland, Czech Republic, Greece, Hungary, UK and Baltic States in Europe and in the rest of the world USA, Canada, China, Australia and New Zealand, Georgia, Iceland, Qatar, Martinique, Sri Lanka, Morocco, Iran, Israel, Lebanon, Japan, Russia and CIS countries.
The Group’s consolidated revenue exceeds 77 million euros (2018) and the combined workforce is 1279 people.
ELG has successfully embarked upon a growth strategy involving international M&A and is today a renowned and strong player in the European intimate apparel industry.
To continue organic growth, ELG is looking at further consolidation opportunities of the fragmented lingerie industry in Europe gaining scale, further efficiencies and increasing its market presence.
Value creation through vertical integration
ELG business rationale of full vertical integration is value creation through:
- Deep integration of the supply chain (from fabrics to retail)
- Efficient supply chain management
- Short time to market and secured access to market for all types of products (classic, flash, seasonal)
- Quick reaction to market demands
- State of the art inventory management across the whole supply chain
- High asset/capital turnover